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MessagePosté le: Jeu 18 Aoû - 05:34 (2016)    Sujet du message: nike air max jacquard 09 Répondre en citant

Rolling out new black ball lights up telephones at Nike


Four PGA Tour golfers, all under contract to Nike, agreed to play a black golf ball on the par 3, 162 yard 16th hole at the TPC of Scottsdale, during the FBR Open last weekend in Arizona, to call attention to the new Nike Black One ball, which isn't totally black like the promotional ball. Choi or Rory Sabbatini, came close to a hole in one, but they got the effect Nike wanted with the promotion. The hole is similar to an amphitheater, with more than 7,000 mostly rowdy spectators watching. The combination of the odd black ball, the fans and the TV audience had phones ringing at the club during the tournament and at Nike headquarters Monday.


By Monday afternoon, Nike execs were referring to the ball as the BOB Black One Black. The original is the Black One, which is white with black markings to distinguish it from other Nike golf balls.


Stoyer said the ball is "difficult to see" should it be hit in the rough, so it was used on the par 3.


Nike's executives hadn't anticipated the response, so Nike Air Max 90 the ball's future is being determined. The plan now is to offer The Black One Black in selected stores, giving it as  a two ball pack for anyone who buys a dozen Black One whites. Golf Association, Cheap Nike Air Max 2016 but colored golf balls have not been popular in the marketplace. Orange and yellow balls were sold 25 years ago, and Jerry Pate used an orange ball made by Wilson to win the 1982 Players Championship. He says he would play one again if Titleist, which he represents today, would make one.


"The time was right for this," said Pate, now a Champions Tour player. "You can only sell so many balls by changing the number of dimples on a ball."


Old and new:


Phil Mickelson has become two golfers: one with an attitude from the past and the other with skills for the present.


Mickelson won the FBR Open on Sunday, but he took command on Friday when he shot 60 at the TPC of Scottsdale. That score came 10 weeks after he shot 59 to win the PGA Grand Slam in Hawaii.


"What we have is the old Phil and the new Phil," said Rick Smith, one of Mickelson's golf instructors. "The old Phil was a very aggressive player who got himself into trouble at times. The new Phil is a much more controlled player, but still willing to keep trying to make birdies and shoot the lowest score possible."


Mickelson's victory, his first on the PGA Tour since winning The Masters last April, was a prime example of Smith's assessment. Mickelson shot 73 in the first round, 60 in the second, and 66 and 68 in the final two rounds  to win by five strokes. So what enables a man go from a 73 one day to a 60 the next on the same course? "A tremendous amount of talent," said Tom Lehman, who was paired with Mickelson on Thursday and Friday. "He's powerful. He's fearless.


"He shot 4 over par on his first nine holes (Thursday). He hit it bad and couldn't make a putt from 5 feet. The next day he drove it right down the middle and made putts inside of 10 feet all day."


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MessagePosté le: Jeu 18 Aoû - 05:34 (2016)    Sujet du message: Publicité

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